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Posted By Grace
Yes, that’s pretty simplistic, but a study by comScore posted today has revealed some interesting stats on the global adoption rates of Facebook and where it’s headed that are well worth paying attention to.
The startling statistic is that social networking – with Facebook as the leader – is growing at an alarming pace. As of ... Read more
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Posted By Grace
AYTM Market Research surveyed 2,000 Internet users, randomly chosen from an online panel about their behaviour towards brands on social networking sites.
Presented in a pleasing infographic, the research reveals some interesting statistics useful to incorporate into brand marketing strategies for social media. However it does over-simplify results, not considering the overall implications that different brands will ... Read more
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Posted By Grace
Coined by global research organisation Gartner, Hype Cycles are an annual maturity report detailing key emerging technology concepts and players to watch out for across various business sectors.
Characterising the hype and over-enthusiasm surrounding new technology, Hype Cycles aim to graphically display the adoption, maturity and social application of emerging trends and concepts.
Why pay attention?
Tracking a path ... Read more
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Posted By Grace
With over 40 million users already signed up – compared to Facebook’s 800 million – Google are attempting to entice brands away from Zuckenberg’s network by integrating a series of updated features for brands. Giving community managers the chance to boost their social reach within their fans/followers/friends, Google begin their quest to link search with ... Read more
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Posted By Grace
A set of recent studies reveal alarmingly high figures of children using Facebook with a million British children aged 7 to 12 logging on to the site daily. In a time with increasing worry over privacy and security for children online, parent’s involvement and intervention in their children’s online habits have come into question.
Internet adoption ... Read more
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Posted By Grace
With Halloween upon us, we shun the traditional ghosts, ghouls and witches costumes in favour of some thoroughly more topical, if not controversial suggestions.
Michael Jackson – as the King of Pop, a Jackson costume is not complete without pallid face as his whitest incarnation yet. Failing that, dress up as Dr. Conrad Murray with a ... Read more
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Posted By Grace
Thanks to the startling statistic that 1.08 million of the world’s 4 billion mobile phones is now a smartphone, more and more customers around the world have the power in their pocket to shop from anywhere, 24/7. Currently 10% of visits to websites are from mobile devices but figures show that mobile commerce, or m-commerce, ... Read more
It seems as though Facebook is pulling out pretty much all the stops as competition begins to intensify in a fierce attempt to stay put at the top. Have you noticed any of the new changes on the social network? The giant has recently announced an overwhelming plethora of sharing and privacy updates (amidst a ... Read more
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Posted By Grace
Social Media is the digital generation’s advertising outlet of choice, boasting minimised overheads and maximum reach. In a world of smart-phones and increased WI-FI capabilities the term “continuous partial attention” describes the way users rarely logout of social media accounts. Continuously plugged in, this stream of data increases chances for engagement and opportunities to see ... Read more
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Posted By Neoco
Today’s consumers are savvy, well informed individuals. They know what they like and they have an abundance of resources at their fingers to help them find it. 90% of consumers only spend a quarter of their overall search time for a particular product on the brand’s website.* So it begs the question, where does the ... Read more