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As far as 2011 round-ups go, we’ve seen a fair few winners and losers in social media, as well as more ‘what’s hot for 2012’ lists than we have friends on Facebook (well, nearly). But what these end of year round-ups do present however is some interesting facts on where the social and creative technology ... Read more

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Like a modern day treasure hunt, scavenger hunts are made up of a series of clues that players collect either by scanning QR barcodes or checking-in to locations. Connecting real world objects with digital applications and content, brands are using scavenger hunts to tap into gamification – as one of the biggest trends in digital ... Read more

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Coined by global research organisation Gartner, Hype Cycles are an annual maturity report detailing key emerging technology concepts and players to watch out for across various business sectors.
Characterising the hype and over-enthusiasm surrounding new technology, Hype Cycles aim to graphically display the adoption, maturity and social application of emerging trends and concepts.

Why pay attention?
Tracking a path ... Read more

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Managing your social profile, responding to tweets and monitoring the wider twittersphere are considerations that come with the territory. Here’s our top 10 Twitter tools to make your on-line work/social life more effective. Use these tools to make Twitter work for you:
1) TweetDeck:
If you need to manage multiple Twitter accounts, regularly run keyword searches and ... Read more

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With over 40 million users already signed up – compared to Facebook’s 800 million – Google are attempting to entice brands away from Zuckenberg’s network by integrating a series of updated features for brands. Giving community managers the chance to boost their social reach within their fans/followers/friends, Google begin their quest to link search with ... Read more

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The hottest ticket of every tech geek’s calendar, SxSW (South x South West) is an incubator of all things cutting-edge in interactive, music and film. Held annually in Austin, Texas each March, the tech-fest is where digital entrepreneurs from the gadget world come together to celebrate, discuss and showcase burning digital and design issues for the year ... Read more

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As it goes, I’d say I’m pretty good at the friends malarkey. I remember key dates, backstories and whereabouts, am always there for an obligatory shoulder to cry on or a drink to celebrate; for dinner, dancing or directions. So after a day with Siri, I thought we’d be getting on like a house on ... Read more

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Thanks to the startling statistic that 1.08 million of the world’s 4 billion mobile phones is now a smartphone, more and more customers around the world have the power in their pocket to shop  from anywhere, 24/7. Currently 10% of visits to websites are from mobile devices but figures show that mobile commerce, or m-commerce, ... Read more

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Last week we were invited to speak at the Chinwag Insight: Facebook Marketing conference on 6th October 2011.  We shared our predictions with delegates from around the country, explaining what Facebook’s latest and most radical changes to date (first announced at the f8 conference on 23rd September) mean for marketers and business. Other panelists that supported ... Read more

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Yesterday, the Neoco team headed down to a live broadcast of the Facebook F8 conference as part of the Facebook Developer Garage monthly event. Usually packed with insider info on the latest Facebook happenings, we were excited to see what’s in store for the future.