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Posted By Nigel
Third Sector, the UK’s leading magazine for the voluntary and not-for-profit sector, have named our Plan Your Story interactive video ‘Digital Campaign of the Week.’
The thought provoking Facebook application that we developed for global children’s charity Plan UK is certainly turning heads as it has also been featured in New Media Age and The Next Web.
Did ... Read more
The last couple of weeks have seen us working with young British rally car driver Harry Hunt to set up his new Facebook page and to sort out the rebranding of his website. Some of the Neoco team took themselves off to Spain to support Harry at the World Rally Championship stage of ... Read more
Neoco are going to be working on promotion of the Michael Jackson Experience video game from Ubisoft. Our activity will focus on blogger outreach, engagement and events along with some other activity. To celebrate and re-familiarise ourselves with the king of pop we took the account team and clients to the Thriller Live west end ... Read more
Just Dance 2 was launched with a bang as we all got down and got groovy in Soho with the team from Ubisoft. With support from both the 47,000+ loyal fans grooving together on Facebook and the veritable chorus line of bloggers we choreographed into action, Neoco helped the Wii game ... Read more
Neoco have been working with partwork publisher GE Fabbri for the forthcoming launch and ongoing social marketing for the new “James Bond’s DB5″ weekly build-up model car.
The magazine makes a stunning 1:8 scale model of the iconic Aston Martin car from Goldfinger which had everyone in the office going “oooh” and poring ... Read more
Following our previous success with Topman on other launches for both product (AAA) and new stores (Bath, NYC…), Neoco were chosen to promote the new Denim range. Topman was looking to highlight its popular but relatively little known denim range, and partnered with up and coming film Director Laurence Ellis to create a series of ... Read more
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Posted By Benn
A key mistake made by brands when they first enter the social sphere is to forget that they’ll need a way to measure the tangible success of their efforts. Effectively brands leave themselves unable to measure the ROI of their social activity and as a result it can very easily become a wasted effort.
When you ... Read more
I can now gladly announce that one of my ambitions has been ticked off the list. On Monday a few of the team from Neoco headed out to the Sweet Lamb Rally Complex in mid-Wales to meet-up with Harry Hunt Motor Sports, one of our newest clients, for a spin around the circuit. Harry is ... Read more
Our Fashion Friday events for Topman are fast becoming the place to be (last Friday of each month). This month was even more special as Topman launched the second instalment of their rock’n’roll inspired AAA (Access All Areas) line. The Neoco team partied it up at Topman’s flagship store in Oxford Circus last Friday where ... Read more
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Posted By Neoco
We are facing an exciting year for the fashion industry. It seems that brands are (finally) fully embracing the digital sphere and online has become a vital ingredient in the marketing mix of most high street retailers. The most important driving force behind this is of course the behaviour of us, the consumers. It is ... Read more