Thumbnail

As far as 2011 round-ups go, we’ve seen a fair few winners and losers in social media, as well as more ‘what’s hot for 2012’ lists than we have friends on Facebook (well, nearly). But what these end of year round-ups do present however is some interesting facts on where the social and creative technology ... Read more

Thumbnail

Like a modern day treasure hunt, scavenger hunts are made up of a series of clues that players collect either by scanning QR barcodes or checking-in to locations. Connecting real world objects with digital applications and content, brands are using scavenger hunts to tap into gamification – as one of the biggest trends in digital ... Read more

Thumbnail

Managing your social profile, responding to tweets and monitoring the wider twittersphere are considerations that come with the territory. Here’s our top 10 Twitter tools to make your on-line work/social life more effective. Use these tools to make Twitter work for you:
1) TweetDeck:
If you need to manage multiple Twitter accounts, regularly run keyword searches and ... Read more

  • Here’s what the customers said…
  • Did anyone Skype with @ASOS last night for a one-off Skype Styling Session?? Amazing idea.
  • This whole #StyleSOS thing @Asos are doing is genius!
  • Thanks for my #stylesos @ASOS I am now SHOPPING! #paydayonfriday
  • I think I’m getting too excited and bombarding my #styleSOS stylist with questions. Will try and calm myself.
  • A snapshot of the live chat in action. The interaction and engagement between brand and consumer  as a two way dialogue highlighted new products and ways of wearing clothes to customers, adding real value to the service.
  • @ASOS I definitely think it is such a fab idea to have #stylesos &already can’t wait for another! Every girls dream to have a stylists help
  • Please RT :) @ASOS reviewed your #styleSOS sesh! Had a really fun time talking to your stylists and will be making a purchase.
  • By retweeting key responses and asking questions of followers about their experience with the service, ASOS gathered key learns from the promotion with insights into how to best improve next time.
  • @CuriouslyEmily So glad you enjoyed it. Should we make this a regular thing? #styleSOS
  • Oh flippin’eck. Registered for one of those ASOS skype appointments, then went to the cinema, got home and realised I got one and missed it!
  • After the Style SOS consultation, stylists picked out items for customers who went onto purchase, converting browsers into buyers as well as kudos for the brand.
  • Can’t wait to get ordering my pieces that were picked out for me! I shall get posting on this very soon & show you all.. #stylesos @ASOS
  • @ASOS style advisor was amazing! Picked out a dress for party season! ASOS is my favourite place to shop! #styleSOS
  • Tweeters sang ASOS’s praises as a result of the initiative, an example of social CRM at its finest. Let’s see who’s next to get innovative with multi-platform retailing. In the wake of 40% drop in profits announced this week, my money’s on Topshop and Arcadia…
  • -->

    Thumbnail

    As a brand truly maximising the opportunities of social media and multi channel marketing, online retailer ASOS’s latest campaign offered customers a 15 minute Style Session via Skype.

    Highlighting the importance of innovative multi-channel retailing in today’s highly competitive and continually switched on retail marketplace, the initiative using Skype was a UK first.

    Stylists were on hand to give advice and ... Read more

    Thumbnail

    If you didn’t catch the documentary Life In a Day on BBC2 last week, it’s well worth tracking down before Saturday. Why? Well on the 12th of November BBC2 are launching Britain In a Day, their own version of the film.
    Capturing the zeitgeist of our generation – all footage was filmed on the 24th of ... Read more

    Thumbnail

    As it goes, I’d say I’m pretty good at the friends malarkey. I remember key dates, backstories and whereabouts, am always there for an obligatory shoulder to cry on or a drink to celebrate; for dinner, dancing or directions. So after a day with Siri, I thought we’d be getting on like a house on ... Read more

    Thumbnail

    QR codes are popping up everywhere. From estate agents offering virtual tours of properties to magazine recruitment adverts seeking tech-savvy applicants. Whilst sceptics doubt the longevity and adoption of these little squares, some brands are using QR codes very cleverly indeed.
    If you haven’t seen Tesco’s subway shop made up entirely of QR codes in South ... Read more

    Thumbnail

    So it seems Google have launched a new site, albeit very quietly. The new service is called “What do you love?” and the long-term plan looks to give a unified UI to search across many of Google’s services – or, to put it in English – provide a single page of relevant results from multiple ... Read more

    Thumbnail

    We all know the pecking order of the world’s leaders – based on how powerful their countries are.
    But if recent events have shown anything, power doesn’t necessarily equal popular. So what if the world’s leaders were judged on their popularity instead? Well the guys over at GlobalPost decided to do just that. They looked at ... Read more

    Thumbnail

    Here are five things which made us look twice this month – as chosen by Elly following a trip to some sunny island.
    If Ikea made sci-fi manuals…
    Exactly what is says – a visual mash-up which re-imagines four classic sci-fi films and TV shows in the unique style of an Ikea DIY instruction pamphlet.
    http://www.collegehumor.com/article/6500868/sci-fi-ikea-manual

    Ikea: Bättre Sömn ... Read more