The future of multi channel marketing: ASOS Style SOS Sessions via Skype

  1. As a brand truly maximising the opportunities of social media and multi channel marketing, online retailer ASOS’s latest campaign offered customers a 15 minute Style Session via Skype.
  2. Highlighting the importance of innovative multi-channel retailing in today’s highly competitive and continually switched on retail marketplace, the initiative using Skype was a UK first.
  3. Stylists were on hand to give advice and answer fashion-related queries, with customers given an hour timeslot between 7-10pm on Wednesday 23rd November in which their Skype call would be held.
  4. Such a simple idea, so well executed, the solid use of hashtag and limited number of places, caused a hype on Twitter.
  5. Here’s how it unfolded:
  6. Got a style SOS? The ASOS style advisor team are here to help via Skype for one night only – for free! asos.to/StyleAdvice #styleSOS
  7. Here’s what the customers said…
  8. Did anyone Skype with @ASOS last night for a one-off Skype Styling Session?? Amazing idea.
  9. This whole #StyleSOS thing @Asos are doing is genius!
  10. Thanks for my #stylesos @ASOS I am now SHOPPING! #paydayonfriday
  11. I think I’m getting too excited and bombarding my #styleSOS stylist with questions. Will try and calm myself.
  12. A snapshot of the live chat in action. The interaction and engagement between brand and consumer  as a two way dialogue highlighted new products and ways of wearing clothes to customers, adding real value to the service.
  13. @ASOS I definitely think it is such a fab idea to have #stylesos &already can’t wait for another! Every girls dream to have a stylists help
  14. Please RT :) @ASOS reviewed your #styleSOS sesh! Had a really fun time talking to your stylists and will be making a purchase.
  15. By retweeting key responses and asking questions of followers about their experience with the service, ASOS gathered key learns from the promotion with insights into how to best improve next time.
  16. @CuriouslyEmily So glad you enjoyed it. Should we make this a regular thing? #styleSOS
  17. Oh flippin’eck. Registered for one of those ASOS skype appointments, then went to the cinema, got home and realised I got one and missed it!
  18. After the Style SOS consultation, stylists picked out items for customers who went onto purchase, converting browsers into buyers as well as kudos for the brand.
  19. Can’t wait to get ordering my pieces that were picked out for me! I shall get posting on this very soon & show you all.. #stylesos @ASOS

Our Websites Have Just Won Two Awards!

Congratulations to our client The Foundation for the Study of Infant Deaths (FSID) and their social networking site Bubbalicious which has just scooped up not one, but two Children & Young People Now awards!

Alcohol and Social Media – A Dangerous Combination?

We all know that in the wrong combination alcohol and social media equate to a potent recipe for disaster. However, executed in the right order, the two are pretty good bed-fellows. Social media offers an ideal platform to link alcohol brands to their brand values, a middle man giving the drink a persona and voice of differentiation in a reasonably cluttered market.