It’s that time of the year again when Social Media Week rolls into town. Now in its third year, Social Media Week offers ‘a series of interconnected activities and conversations around the world on emerging trends in social and mobile media across all major industries.’
Of course, we at Neoco will be flexing our social muscle ... Read more
View Comments View Comments tweet this
Posted By Grace
Google+ has been heralded as the intelligent social network, bridging the gap between Facebook and LinkedIn for brands to maximise their Return On Influence, whilst intuitively communicating with followers.
With over 40 million users already signed up, compared to Zuckenberg’s 800 million, in Google+ Improvements for Brand Pages: What are they? What do they mean for your business?, we explored ... Read more
View Comments View Comments tweet this
Posted By Grace
As far as 2011 round-ups go, we’ve seen a fair few winners and losers in social media, as well as more ‘what’s hot for 2012’ lists than we have friends on Facebook (well, nearly). But what these end of year round-ups do present however is some interesting facts on where the social and creative technology ... Read more
View Comments View Comments tweet this
Posted By Grace
Like a modern day treasure hunt, scavenger hunts are made up of a series of clues that players collect either by scanning QR barcodes or checking-in to locations. Connecting real world objects with digital applications and content, brands are using scavenger hunts to tap into gamification – as one of the biggest trends in digital ... Read more
View Comments View Comments tweet this
Posted By Grace
AYTM Market Research surveyed 2,000 Internet users, randomly chosen from an online panel about their behaviour towards brands on social networking sites.
Presented in a pleasing infographic, the research reveals some interesting statistics useful to incorporate into brand marketing strategies for social media. However it does over-simplify results, not considering the overall implications that different brands will ... Read more
View Comments View Comments tweet this
Posted By Nigel
Third Sector, the UK’s leading magazine for the voluntary and not-for-profit sector, have named our Plan Your Story interactive video ‘Digital Campaign of the Week.’
The thought provoking Facebook application that we developed for global children’s charity Plan UK is certainly turning heads as it has also been featured in New Media Age and The Next Web.
Did ... Read more
View Comments View Comments tweet this
Posted By GraceAsos to debut one-off Skype style sessions | News | Drapers
@ASOS reviewed your #styleSOS sesh! Had a really fun time talking to your stylists and will be making a purchase.
As a brand truly maximising the opportunities of social media and multi channel marketing, online retailer ASOS’s latest campaign offered customers a 15 minute Style Session via Skype.
Highlighting the importance of innovative multi-channel retailing in today’s highly competitive and continually switched on retail marketplace, the initiative using Skype was a UK first.
Stylists were on hand to give advice and ... Read more
Congratulations to our client The Foundation for the Study of Infant Deaths (FSID) and their social networking site Bubbalicious which has just scooped up not one, but two Children & Young People Now awards!
The sixth edition of Children & Young People Now awards has acknowledged the dedication of Bubbalicious in helping out young parents. Bubbalicious have been announced as ... Read more
View Comments View Comments tweet this
Posted By Grace
A set of recent studies reveal alarmingly high figures of children using Facebook with a million British children aged 7 to 12 logging on to the site daily. In a time with increasing worry over privacy and security for children online, parent’s involvement and intervention in their children’s online habits have come into question.
Internet adoption ... Read more
View Comments View Comments tweet this
Posted By Grace
After four days of service disruptions for Blackberry users last week, makers Research In Motion (RIM) announced that all technical problems were fixed and services resumed to normal. While the technological side of proceedings may well be restored, the blow comes after a summer of bad press for the mobile phone makers.
Despite results from a ... Read more
