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Trolling- noun: Posting derogatory, off-topic or inappropriate content on discussion groups or community forums with the sole purpose of provoking readers to heatedly reply.
A key perk of social media is encouraging social activism, offering power to the people in making a change for the greater good. But what if social media was in being used ... Read more

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A recent infographic detailing the history of Facebook Commerce – or F-Commerce as it has come to be known – throws up some interesting facts about the way we use Facebook to shop and carry out our online purchases. 67% of shoppers spend more money after following recommendations of friends from their social networks, highlighting ... Read more

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Surely by now everyone is in the loop about the city riots that occurred during the last week, and fingers have been pointing the blame at social media and its role in “fuelling” such devastatingly destructive disturbances. As a result, those concerned have pleaded for social networking outlets, including Facebook, Twitter and Blackberry’s instant-messaging software ... Read more

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What have the CIA, Lady Gaga, Fox News, and Hugh Grant all got in common? They’ve all been hacked of late and we’re pretty sure they’d rather avoid a repeat in the future. Whether it’s unscrupulous newspaper publishers or activist groups, the internet is awash with pesky rogues of the digital generation all ready to ... Read more

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In the mid 2000s a new role emerged, Customer eXperience Officer (CXO), which reflected the newfound importance of user experience (UX) in company success. But with the impact of the recession UX has been shelved in preference of a strict cost reduction focus as companies attempted to weather the storm. Now as we slowly emerge ... Read more

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Social Media is the digital generation’s advertising outlet of choice, boasting minimised overheads and maximum reach. In a world of smart-phones and increased WI-FI capabilities the term “continuous partial attention” describes the way users rarely logout of social media accounts. Continuously plugged in, this stream of data increases chances for engagement and opportunities to see ... Read more

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We all know that in the wrong combination alcohol and social media equate to a potent recipe for disaster. However, executed in the right order, the two are pretty good bed-fellows. Social media offers an ideal platform to link alcohol brands to their brand values, a middle man giving the drink a persona and voice ... Read more