Whenever we are presented with an opportunity to revolutionise our business, we are tempted to jump in headfirst before fully understanding what opportunities are available and how best to maximize them. A perfect example of this is how the Internet has impacted marketing. Companies have been so overcome by the ... Read more
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Posted By Grace
Justin Bieber posts a picture of an LA traffic jam on photo sharing site Instagram and within a matter of minutes is inundated with followers. Whether it was Instagram’s ability to make even the mundane look beautiful or more likely the social influence over the pint-sized crooner’s 11.1 million followers on Twitter, Bieber put somewhat of a ... Read more
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Posted By Neoco
Today’s consumers are savvy, well informed individuals. They know what they like and they have an abundance of resources at their fingers to help them find it. 90% of consumers only spend a quarter of their overall search time for a particular product on the brand’s website.* So it begs the question, where does the ... Read more
The beauty of social media is its ability to give the consumer a voice and to encourage two-way conversations. However we are seeing an increasing number of companies barring fans from commenting on their Facebook pages. This raises the interesting issue of balancing brand control with customer feedback – the great social media tug of ... Read more
Crafting the perfect résumé nowadays is a difficult task. Gone are the days of listing simply education and job history, instead we are seeing résumés that are social and interactive, that take advantage of our digital world.
With this in mind, some smart people at Colorado Technical University produced an infographic to guide us all on ... Read more
The news on everyone’s lips is yesterday’s shock announcement that the News of the World is to close following a string of phone hacking and bribery accusations. The world’s most widely read English speaking newspaper will close its doors on Sunday after more than 168 years. But what role did Social Media play in its ... Read more
What’s the most important social network? Facebook? Twitter? Well no, according to the guys over at Performics, it’s LinkedIn. Results from their new study “S-Net (The Impact of Social Media)”, show that 59% of respondents said it is more important to have a LinkedIn account than any other social network. And that number is on ... Read more
Brought together by the power of social media, Thursday 30th June saw a flash mob of Londoners congregating in Soho Square with just one thing on their mind: planking. Attempting to set an unofficial world record and to celebrate Social Media Day 2011, the flash mob hit the deck at 13:13, much to the bemusement ... Read more