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Social Media Day hits London

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Posted By Nigel

Social Media Day
Back in the days when the dial-up warble to connect to the internet was a painful but necessary part of a working day – if you’d suggested a communication tool capable of facial recognition and political revolutions, you’d probably have got a funny look and a warning not to take Minority Report too seriously. But come 2011 social media has changed not only the way we communicate socially and professionally, receive our news and carry out our work, but also organise just about every part of our lives in just all its real-time, no detail spared glory.

Whether it’s tweeting whilst liberating a country, checking-in to that liquor store you’re currently holding up at gun point (only in America!) or posting baby’s first blink post labour, it’s all possible now thanks to the gargantuan power of social media.

In fact, Mashable – a website dedicated to all things digital media and technology related – like social media so much that last year on June 30th they helped launch the first ever Social Media Day to encourage people to connect with other local social media enthusiasts.

This year’s event (Thursday 30th June) is set to be even bigger, with events taking place all over the world. Many of us at Neoco will be going along to various London events, plus organising a little gathering of our own. To test social media’s ability to bring people together, we’re attempting to break the world record for mass planking in Soho, London! For those who’ve not come across this craze, planking is lying face down in an unusual location and sharing your efforts online. It is literally spreading like wildfire and even Gordon Ramsey and tennis pro Laura Robson have been joining in by tweeting pics on Ramsay’s yacht, and Robson overlooking the courts at Wimbledon this week!

Embracing the spirit of planking and all that’s great about social media, you are invited you down to Soho Square W1 at 1:13pm (lunchtime) Thursday 30th June for a social plank of epic flash-mob proportions.

Here’s some inspiration for you… So come and lie down, join us and be a record holder in your lunch break!

Follow Mashable and SM Day on Twitter @mashSMday using #SMday and follow our planking exploits by following us on Twitter @neoco or RSVP’ing to our Facebook event.

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