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Talking to a couple of clients recently about how best to help them implement their long-term social strategies has had me thinking about a post we wrote last year which looked into companies that move their Social CRM in-house. Clients fully accept that they now need to be using social platforms and they are keen ... Read more

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Here are the five things which made us go “Ahhh!” this month – as selected by Elly over a HobNob.
Nike Better World
This is a lovely site, with a very print-like approach. The minimal content works very well – and most importantly, it has an absolutely awesome scroll effect.
www.nikebetterworld.com

Diesel – Fresh and Bright Superheroes
Here’s an example ... Read more

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Mark Zuckerberg is the 26-year-old founder of Facebook with a net worth of $12.5bn. Each week he decides what he could spend his money on. This week he wants to buy David Beckham and play some footy.

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There’s no doubt that Facebook pages are being adapted more and more by brands to help spread their messages and ideas. However there’s one thing that brands always need to remember when building up their Facebook brand presence: although large numbers of followers are a good thing, it’s much more important to encourage a high ... Read more

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Benn talks through best practice for word of mouth marketing campaigns and looks at the work carried out in this field by WOMMA UK.
Word Of Mouth Marketing by Neoco

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Pepsi have announced that for the first time in 23 years they will not be broadcasting a television advert during the Super Bowl. Instead the company have decided to spend $20m on funding a series of social-media driven community grant campaign.
Find out more at the Pepsi Refresh Project.

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Mark Zuckerberg is the 26-year-old founder of Facebook with a net worth of $12.5bn. Each week he decides what he could spend his money on. This week he wants to buy Her Majesty The Queen of England, Elizabeth II.

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Igor selects websites, apps and cool little bits of tech he finds out and about when he’s not busy eating sushi and noodles. This month he looks at alternative social network Diaspora.
Diaspora launched in early 2010 and began to gather a fair amount of buzz towards the end of the year. It’s not really ready ... Read more

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In the last few months we’ve been recruiting for a number of different positions as our team expands and roles change. Above and beyond the never-ending recruitment of interns, in the last month alone we’ve been meeting candidates for new account manager and artistic director positions.
Despite the different positions and roles we’re recruiting for, there ... Read more

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Anyone with a passing interest in social media has probably heard of Quora. In their own words they are “A continually improving collection of questions and answers created, edited, and organized by everyone who uses it”. In short they are a community-based version of Yahoo answers for the Social Media generation.
This also makes it ... Read more