One of our interns only finished university last summer and knows a few of the students who have been demonstrating about the Government’s proposed fee changes. She was talking to us about the use of Twitter, Facebook and other platforms and the way that demonstrators were using them to not only make their protests more ... Read more
Watching the crowds at Heathrow and St Pancras waiting for planes and trains respectively has got me thinking about the way brands communicate when there’s something wrong. In each case, the news has been filled with disgruntled passengers bad mouthing their chosen travel companies, frequently because of the lack of information that they have been ... Read more
Last week a couple of the team attended a WOMMA (Word of Mouth Marketing Association) seminar regarding best practice for working with bloggers in social media. At Neoco we’re proud of our involvement with WOMMA (Benn is a co-founder of WOMMA UK) and we think that an ethical approach to Social CRM is not just a ... Read more
Too many brands still react heavy-handedly when faced with online criticism or PR failures, and all too often they end up adding fuel to the fire. Bad news travels fast – faster still online – and online audiences can be quick to turn against brands when they come out on the offensive, guns blazing and ... Read more
This week has just been about moving house for me but between boxes I’ve found time to catch up on a few articles that are worth a read.
Chapter 20: Making It Work for Your Company
This is rather wordy but a nice read on the iPad. It’s from a book and whilst not specifically Social CRM ... Read more