A lot of people talk about blogger outreach but what does it mean and how does it add value? Here’s an overview of what it involves, what you should expect and some tips on how to get the best results.
At its simplest level blogger outreach is the integration of blogger relationships into a Social CRM ... Read more
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Posted By Benn
A key mistake made by brands when they first enter the social sphere is to forget that they’ll need a way to measure the tangible success of their efforts. Effectively brands leave themselves unable to measure the ROI of their social activity and as a result it can very easily become a wasted effort.
When you ... Read more
Few will have missed that another London Fashion Week is getting closer. Just as we are getting those jumpers and boots out of the back of the wardrobe in preparation for the arrival of autumn, the SS11 collections will be on show on the catwalks. Arranged by the British Fashion Council, the event will be ... Read more