Neoco

I can now gladly announce that one of my ambitions has been ticked off the list. On Monday a few of the team from Neoco headed out to the Sweet Lamb Rally Complex in mid-Wales to meet-up with Harry Hunt Motor Sports, one of our newest clients, for a spin around the circuit. Harry is currently driving in the Junior WRC championship. Neoco is going to be working with him and his team over the coming months to build a Social CRM program to help build and promote the Harry Hunt Motor Sports brand.

To most people it would seem like a dream client – and it is! Harry and his crew are all great personalities, and the sport is fun and interesting so creating great digital content will be easier than normal. The sport has a large existing fan base, from which we can reach out to a much broader audience, building strong digital relationships through regular content and engagement.

As for the actual day in Wales – the experience was so much fun! It was my first time inside a rally car with a professional driver. The first few minutes were a little unnerving, especially when speeding up a to the crest of a hill that you can’t see over, not knowing where you were going to end up. Flooring it through various gates, drifting around long bends with shear drops to the side, and all in the Welsh rain made for a client kick-off day I won’t forget in a hurry. Thankfully Harry’s driving was skilful enough to bring me back in one piece.

Big thanks to Harry, Iwan, Chris, Dom and Leon. Watch this space for more HH…

Tags  extreme driving harry hunt junior wrc rally