Last weekend I had the tough job of going all the way to Newquay for the Relentless Boardmasters festival. A festival celebrating music, surfing and boardsports – 5 hours on the train from Neoco HQ brought me to Cornwall (for the first time) where I was blogging, tweeting and status updating for our client Ubisoft – generating buzz and harnessing social engagement a-plenty for their forthcoming release of Just Dance 2 – the sequel to the 2009 smash hit Wii phenomenon.
Social CRM assignments rarely get any better than this! Going to a lovely beach side festival on a summers day and posting on the goings on / activity unfolding at the event. Pitched up by the Just Dance Disco Bus, with my laptop on a speaker and perched on a deck chair I posted, tweeted, updated and blogged about all the fun that was happening on the bus and the cool goings on around the festival.
Watching the enjoyment and ear-to-ear smiles as people stepped off the bus demonstrated that engaging with your audience in a fun, interactive and direct way is possibly the best route to brand building and word of mouth recommendations. As people returned to the disco bus dragging more of their friends with them to experience the ‘Just Dance effect’ highlighted the power of a simple idea executed to gain and create lasting positive experiences.
Where will I be blogging from next…
V festival, oh yes.. Bring it on!
Find out more about the Just Dance Disco Bus by clicking here
Tags blog posts blogging Boardmasters Brand Building brand engagement Experiences experiential Facebook festival Just Dance social CRM Tweeting Twitter Ubisoft WOM word of mouth