Ok, go on and say that I’m bias because I’m Swedish and proud of it… but I do think that H&M are doing a really good job online. With 2,750,000+ Facebook friends surely they must be doing something right?
H&M have undertaken a very central-lead approach to social media that means that most of the activity ... Read more
Here follows a recap on last night’s seminar ‘Accelerating Buzz about Contagious Products’ at Grey London with Word of Mouth UK:
Emanuel Rosen, the author of the very much talked about book “The Anatomy of Buzz” and expert of word of mouth marketing, gave an eye-opening talk with examples from his books and life experience. He ... Read more
Yesterday after work the social media team from the office headed down to Chelsea and the annual Ubisoft new games fair. In the beautiful gardens of the Royal Hospital jornalists and other lucky could hang out in the fabulously themed fair tent and trial out a number of new games due to be released over ... Read more