Neoco

Tweeting, Poking, PM, Adding and Tagging are all social media terms that have entered our everyday language in recent years, but how do we use these seemingly ubiquitous social websites to effectively communicate with the masses and more importantly generate sales with measurable results?

Social media is increasing becoming a factor in how brands communicate with their customers.  The facts are hard to ignore:

- Facebook has over 400 million users worldwide

- 40 per cent of the UK population is on Facebook

- 2.5 million active Twitter users in UK

- Over 30 million tweets per day

- YouTube is the second biggest search engine in the world

These are just a few of the social networks out there and there are many more…   However, you don’t have to be signed up to all of them to effectively communicate with your public.  Three regularly updated, channels are better than nine neglected social platforms.  Once you’ve established what social channels best reach your target audience, outlined below are a few tips to get the best out of what’s out there.

5 Social Media Top Tips

Keep updating

Creating a profile page is the first step, not the last.  Content needs to be refreshed, statuses updated, keep on top of it and you’ll find it becomes part of your marketing day.  Even better still is a customised page for your brand that keeps your visual presence uniform on various social websites.

Tone of voice

Social media is an opportunity relate to your audience in a more direct and open way.  Often it’s the personality of the brand or the more human qualities that distinguish your posts from other brands, and in turn will get you a reaction or comment from your audience.  This form of authenticity is in a sense a conversation rather than a lecture or company statement.  Plus you only have 140 characters (for Twitter) so make them count..

Don’t keep talking about yourself

Keep your communication varied and interesting.  You don’t have to keep pitching your product or service, as this can get repetitive and may switch people off your updates.  Remember not all news is newsworthy to your audience.  Do your followers or fans want to know about your admin issues?  Probably not, however they may want to know about a new innovation in the industry or a funny viral video that relates to your line of work.

Use multimedia platforms

Social video websites like YouTube are a great way of demonstrating how a product works in its optimum context.  This can aid the marketing efforts no end if produced correctly and with a bit of imagination.  Plus these videos can receive valuable feedback as well as integrate with other social platforms.

Make all your channels work for you

Combine the reach and high usage on Facebook with the status updates of twitter.  Also post YouTube videos of events or product demonstrations on your Facebook page.  Your social media can work together to provide a cohesive message for all you’re company communications.

Here at Neoco we can identify, consult and look after your businesses social media requirements.   Having worked with leading brands like Topman, Nationwide and Ubisoft – we can help you get in on the social act!

Tags  Adding brands Facebook Nationwide neoco Poking social media social websites tagging target audience topman Tweeting tweets Twitter Ubisoft YouTube