Neoco

On Wednesday last week, Soho experienced the first (of the new series of) Neoco breakfast event, which took place downstairs at the funky Foxcroft and Ginger. We were delighted to see the RSVP’s roll in – until the point when we realised that we would have to turn a lot of people down… If you were one of them, we are sorry! The details for the next event are coming soon so please do get in touch and let us know if you can make it and we will make sure to get your name on the list.

At 8.30am (we will have a later start the next time, we promise…) it all kicked off. Apart from offering amazing coffees and homemade pastries, attendees were given food for thought on several different aspects of the digital and online social environment with Brad Little from Nielsen as the first speaker. Brad gave a comprehensive overview of the ‘value of social collection’ and several examples of how organisations will benefit from incorporating social into advertising and marketing campaigns.

Next, we listened to Claire O’Connell who joined us from Facebook. She explained how social applications have grown rapidly, and how different brands apply these tools onto their website and into their marketing mix to increase their reach and build communities. Last but not the least was our own Benn Achilleas who gave his perspective on why organisations need to seriously consider their social CRM and identify how they can make best use of the social environment, tailored for their own specific needs.

The event was hosted by Steve Barton (thanks Steve!) who is a key figure (with Benn) of the Word of Mouth UK association – he regularly contributes to the social and digital debate in the UK and abroad. If you are curious to find out more about WOM UK and their work pop over to www.womuk.net.

We want to take this opportunity to say thank you to all who came along and made it such a memorable event! If you missed out, or want to recap on all of the fantastic insights then the speakers’ presentations and also a video of the event will be available at neoco.com in a few days time!

Tags  Benn Achilleas brad little brand breakfast CRM event Facebook manager Neilsen neoco Networking presentation seminar social social CRM Soho steve barton