Declare your Likes with Levis
Staying ahead of the game, Levi’s announced their new ‘Friend Store’ a few days ago, integrating the social networking ‘like’ function onto their e-commerce site at www.levi.com. The Friend Store allows people who connect through Facebook to rate different garments, and also see what products their friends have liked, making it easy to share the shopping experience.
Personally I quite like this, and well done for the good timing with the Facebook ‘like’ evolution this past week. Although I’m not completely convinced that I want to know what jeans others like. In fact, I would probably want to make sure that I don’t get exactly the same pair of denims as any my closest friends have…
I just checked but none of my friends likes any jeans yet. What about yours?
Tags Facebook jeans levis like social CRM
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