We personally hate slow loading sites – and now – so does Google. Since the 9th April 2010 Google has started taking site loading speed into account when deciding where to list your site in their search results. So why is this important? In short, it’s time to take a long hard look at your hosting.
Good hosting is a critical component to ensuring your site loads as quickly as possible. Far too often we hear something along the lines of “Why should we pay you that much for hosting? Company X will do it for half that price, plus give us all of these amazzzzing features and will even dry-clean my cat!”. Well – here’s why…
In general the number of sites hosted on a single server goes up as the cost of the hosting goes down. And more sites on a server means that when a user (and now Google) visits your site, there is a larger number of other sites all scrambling for the servers attention. This – inevitably – results in your site having to wait its turn before the page is finally delivered to the user. End result – an irritated user who will most likely take their precious browsing time elsewhere. In other words: #fail.
Stay tuned for other fascinating reasons why you should perhaps put just a little more thought into your hosting…
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