The Topman trouser shoot did not go to plan.
We’ve been working with Topman on their social media and developed their profiles from a standing start to thriving communities providing rich consumer insight and sales. One of our recent projects for London Fashion Week was identified by Yahoo! as the most viewed and searched show during the period. This is a great example of how involving the community demonstrates real value, providing more impact and exposure than competitors. Independent pat on the backs from brands like Yahoo! are always welcome but we also have our own way of tracking results – just ask about our social rating tool.
The press release is below but we think it is a powerful testament to our social work when our male only campaign trumped unisex campaigns by other brands.
***TOPMAN REIGNS SUPREME ON LONDON FASHION WEEK’S CATWALK***
Men’s Growing Passion for Fashion Revealed By Yahoo! Search
Friday 26th February 2010. As the curtain falls on London Fashion Week, Yahoo! Search has been looking at who reigned fashion supreme as King or Queen of this season’s catwalk.
The Yahoo! Search data over the last week revealed the Topman Design collection made the greatest impact and buzz. Proving that consumers still have a passion for high street fashion the show generated the highest search reaction and greatest keyword spike of the entire London Fashion Week.
Usually incorporated into the successful MAN event, this year’s AW2010 showcase is the first time Topman Design stepped out on its own.
Following on the smartly polished heels of Topman’s premium collection, the ever popular Vivienne Westwood and Burberry collections ranked in runner-up positions.
Top 5 London Fashion Week Collections by Popularity
1 Topman Design
2 Vivienne Westwood
3 Burberry
4 Jaeger
5 Jasper Conran
Tags AW2010 blogger outreach burberry Design fashion collections Fashion Week Jaeger Jasper Conran london MAN event social media supreme topman Vivienne Westwood Yahoo!