Neoco

We are facing an exciting year for the fashion industry. It seems that brands are (finally) fully embracing the digital sphere and online has become a vital ingredient in the marketing mix of most high street retailers. The most important driving force behind this is of course the behaviour of us, the consumers. It is no longer a competitive advantage for fashion brands to have a well established digital presence, but it is indeed a disadvantage not to. Social channels to tune in to, blogs for us to follow, online competitions, members areas with exclusive content and previews, these are all examples of what consumers expect from fashion brands of today. If they fail to deliver the fans will go elsewhere.

This development is further empowered by the new generation of fashion editors – the fashion bloggers. These people represent the self-exclaimed, international fashion elite currently picking up and sharing trends and industry news quicker than any other channels. They have not only become style icons with their own fashion tribes, but they are also considered to be reliable sources of information for trend and lifestyle advice, something which retailers ought to acknowledge and respond to.

Here’s a few of our fave fashion blogs:

http://www.thesartorialist.blogspot.com/
http://stylebubble.typepad.com/
http://00o00.blogspot.com/
http://kingdomofstyle.typepad.co.uk/
http://facehunter.blogspot.com/
http://thefashionisto.com/blog/

We work together with several key fashion brands in the UK, developing their digital presence and helping them to gather and engage with their own tribes. If you are curious to find out more about how we do this get in touch with Lexy, our Fashion Account Manager.

Tags  bloggers blogs brands Digital examples fashion fave key events london fashion week partnership social CRM topman