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Posted March 29 2010 By Lexy
We are facing an exciting year for the fashion industry. It seems that brands are (finally) fully embracing the digital sphere and online has become a vital ingredient in the marketing mix of most high street retailers. The most important driving force behind this is of course the behaviour of us, the consumers. It is ... Read more
Early this morning we headed out to Hyde Park for a photo shoot al fresco with our clients from charity organisation ‘See The Difference’. Together we created some great imagery for their new website, which is due to go live in April 2010.
Here are some behind the scenes snaps for you lucky blog readers. We ... Read more
In a recent survey of our clients, one of the most highly rated tools in their marketing and PR arsenal was our Social Effectiveness rating system. This enables neoco clients to benchmark their activity, measure impact and online effectiveness of other channels (like Radio and TV) and importantly compare against their key competitors.
Our system assess ... Read more
What’s this? The BBC coming to neoco? awesome. Following on from our other iPhone app project success, the BBC have asked neoco to take part in a new series that will involve iPhone development. Part of this involves filming the team at work from brainstorm and concept stage, through development and launch.
As the iPad nears it’s launch date, coverage is starting to focus on the content, or lack thereof. It seems that several apps are missing for reasons that seem obvious to professional app producers (like us) and perplexing to others.
The simple reason is space. The iPad can run iPhone apps in a scaled up version. ... Read more
Sometimes you just wish for the freedom of being a cartoon character – even if that is Peter Griffin from Family Guy. He’s an idiot but fans of the show will know and love the episode where he gets his own News section on things that wind him up. If he were working in digital ... Read more
We’ve been working with Topman on their social media and developed their profiles from a standing start to thriving communities providing rich consumer insight and sales. One of our recent projects for London Fashion Week was identified by Yahoo! as the most viewed and searched show during the period. This is a great example of ... Read more