After being selected as the Twitter logo, Kevin the bird piled on the pounds (dollars)
Yeah, I know. That title is pretty cool huh? Twitter is catching up as a sales channel but I switch the ‘catching’ with ‘ka-ching’ (the sound of money ringing the tills). I’m certain my talent as a newspaper headline writer is lost in this job. Anyway, the twittering right now is about Sony Vaio generating £1m in sales from their Twitter channel.
Quite a few people have picked up on this and response seems to be quite mixed. Many figures are taking it with a pinch of salt but it’s not that much of a stretch. This is a global channel and part of their integrated marketing and PR. From our own experience with clients we’ve delivered social campaigns with a crazy high sales ROI, that if you scaled up to the Vaio activity would be substantially higher. A good example would be our work for Topman… but Sir Phil Green would likely slap me if said any more than that. Needless to say that the main costs are in the set up and once you have a critical mass, directing traffic, response and importantly sales becomes easier and increasingly more effective.
Tags cost effective Dell dollar integrated million pound reasonable sales social media Sony topman Twitter vaio £1m