Be as happy as Larry (pictured) and get the most from your social media activity (picture credit: VideoJug)
What does Social Media deliver? It can generate new business partnerships, it can generate exposure, it can help you close more sales, it can generate qualified leads, it can increase your search rankings, it can increase your web traffic or registrations… it does the same as practically every other marketing and PR media/channel does. Yet how many marketers would let their printers create their TV campaign or let their brand agency devise the CRM and Data strategy? Strangely, when it comes to Social Media, there are all number of bandwagon-jumping agencies ready to claim they do it – often at the client’s expense.
Set Measurable goals.
“Not increase awareness”. How much awareness? of who?
Set a realistic budget to test with.
Measurements of general research/samples require a proper/significant campaign spend. On small campaigns this becomes almost impossible.
Work with an experienced agency or professional.
Developing a Social Media strategy is more than choosing someone in the office to tweet! Get professional help and advice on factors like:
- Networking with other platforms and existing, established communities
- Creating a resource
- Participation lead contests
- Empowering pre-existing networks
- Targeting the proper demographic
Make sure you have FULL tracking in place.
If you are not going to purchase specific analytics software and intend to stick with Google then you need to get those funnels, paths and goals set up from day one.
Measure and monitor during campaign, not after!
“What on earth is the point in measuring after a campaign has finished, when it is to late do react and do anything about it?” Social Media insights can give strategic business insight.
Make sure you have the ability to respond.
More customers are communicating with brands through their Social Media channels and they expect more responsive and helpful answers than if they went direct (e.g. website contact form). CRM is evolving: Customer is in charge – CMR – Customer Managed Relations!
If you are looking for help with your Social Media strategy then get in touch with us here http://www.neoco.com/contact/
Tags agencies awareness bandwagon beginners guide CMR creating CRM empowering how to jumping KPI measurable media metrics Networking participation roi social start stats targeting ten tips to top 10 tracking