Neoco

A viral video ad for Coke and Mentos has been voted the best online marketing campaign of the decade- even though neither brand were involved in its production.

TOP 10 CAMPAIGNS 2000 – 2009

1.      2006: Eepybird.com – Mentos + Diet Coke experiments

[youtube=http://www.youtube.com/watch?v=hKoB0MHVBvM]

This campaign was never planned, neither by The Coca Cola Company nor Mentos. It started out as an experiment by Eepybird. A qualified guess would be that more than 60 million people have seen the clips that made Eepybird, Coke and Mentos internet stars.

2.      2006: Dove – Evolution:

[youtube=http://www.youtube.com/watch?v=iYhCn0jf46U]

A great example of a corporate brand using the web to gain the trust of consumers. Taking internet users behind the scenes of the fashion industry allowed Dove to occupy the moral high ground, no mean feat I think you’ll agree!

3.      2006: Blendtec – Will it blend

[youtube=http://www.youtube.com/watch?v=qg1ckCkm8YI]

Some people and marketing campaigns succeed in life against all odds. Tom Dickson and Blendtec are two great examples. 90 videos and 100 million views later he, Blendtec and “will it blend” are forever part of internet history.

4.      2007: Diesel – Heidies 15mb of fame

http://www.farfar.se/awards/cannes2007/heidies/

Heidies was all the reason Diesel usually succeeds. Doing something the others wouldn’t dare and doing it in a way that is highly surprising – and very sexy.

5.      2004: Burger King – Subservient Chicken

http://www.bk.com/en/us/campaigns/subservient-chicken.html

A man in a chicken suit willing to do whatever you tell him: what’s not to like? This is undoubtedly one of the most memorable campaigns of all time.

6.      2008: Obama’s online campaign

http://my.barackobama.com/page/content/ofasplashpresident/

Barack Obama’s digital campaign was truly game changing. A great use of online advertising, social media and mobile allowed Obama to connect with millions of young, influential voters in a way that will act as a blueprint for all future political campaigns.

7.      2000: John West – Bear

[youtube=http://www.youtube.com/watch?v=CVS1UfCfxlU]

One of the most forwarded videos ever, Leo Burnett’s ad featuring a kickboxing Kodiac bear arguably marked the birth of viral marketing.

8.      2009: Tourism Queensland – Best Job in the World

[youtube=http://www.youtube.com/watch?v=SI-rsong4xs]

This campaign extended far beyond the web to effectively become the world’s greatest PR stunt – generating more than £50m of equivalent paid-for ad space. Anyone still need convincing of the power of social media? No, I didn’t think so.

9.      2008: Burger King – Whopper sacrifice

[youtube=http://www.youtube.com/watch?v=YI4uzOAtPiE]

Delete ten friends and get a free whopper. Eventually removed by Facebook itself. Genius because it tapped into an existing truth – everyone has friends on Facebook you care so little about, you’d swap them for a whopper.

10.     2008: Cadbury’s – Gorilla

[youtube=http://www.youtube.com/watch?v=TnzFRV1LwIo]

This was a game-changer in its humour, broad appeal and in showcasing that digital advertising can reach a wider (non-web-centric) audience.
Read the full article with analysis from Jimmy Mayman over at NetImperative

Tags  $10 15mb of fame 2000-2010 bear best best job in world blender blentec Burger King cadburys campaign chart coke decade diesel diet down eepybird evolution Facebook Funny gorilla heidies iPhone john west kung fu marketing mentos netimperative noughties obama online president sacrifice salmon subservient chicken top tourism queensland viral whopper will it blend