So, good old Borris has decided to rebrand the captial! Is this just trying to push a sqaure peg through a round whole? With such an iconic image does London need a ‘logo’/brand NYC style? I’m not sure. All I hope is that the agency that’s been awarded the project is able to create a ... Read more
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Posted January 29 2010 By Mark
OK so it’s what we expected – isn’t it? Maybe that’s the thing missing? Apple has delivered the iPad and it’s exactly what we thought it would be – a large iPhone. Maybe all the hype surrounding it meant it was always going to fail in some respects. Unlike the iPhone, which filled an already ... Read more
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Posted January 27 2010 By Lexy
At a first glance Seth Godin, the author of ‘Tribes’, comes across as an Americanized idealist. His narrative technique resembles that of an evangelist writing sentences which starts with “we need you to lead us” and finishes with an exclamation mark. But Seth somehow manages to melt down my defences and he does convince me ... Read more
User-generated content is key to social media and fashion. From blogs to Facebook photo contributions to product reviews, the user-generated content is at its apex. One of the most notable and consistent campaigns that are built around user-generated content and social media has been from the brand Charlotte Russe, The brand’s weekly trivia contest on ... Read more
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Posted January 13 2010 By Neoco
The English National Opera has released an iPhone application that gives you details on the Opera’s current seasons. The application allows you to watch video trailers and also listen to streaming music from your favourite opera and is briskly updated with fresh information all year around. Thanks to digital marketing sensation Neoco and the team, ... Read more
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Posted January 8 2010 By Neoco
A viral video ad for Coke and Mentos has been voted the best online marketing campaign of the decade- even though neither brand were involved in its production.
TOP 10 CAMPAIGNS 2000 – 2009
1. 2006: Eepybird.com – Mentos + Diet Coke experiments
[youtube=http://www.youtube.com/watch?v=hKoB0MHVBvM]
This campaign was never planned, neither by The Coca Cola Company nor Mentos. It ... Read more
Wow, everyone’s out with their review of the new Nexus handset and how it stacks up as the latest iPhone killer… So here I am to add my own review:
What a load of sh*t. A real missed opportunity for Google to move the market forwards but instead they just release a ‘me too’ product. Yeah, ... Read more