Neoco

Mashup* runs a series of industry networking events over at Monument. This time around the focus was on the ever-increasing social media sphere. The event kicked off with the Social Media Guru video – If you haven’t seen it yet, have a look, because it is really quite funny http://bit.ly/5Z2Hgc

The main act, Chris Thorpe from Jaggeree, delivered a presentation on his views of the social landscape, something he described as odd shaped, in constant change and… very hard to describe! Having been a chemist prior to starting to play and work with computers/digital and online he likes to refer to the different elements of social media as our new ‘raw materials’. Examples of these materials, which are all based purely on data, include Identity [ID], Intention [In], Attention [Atn] and Location [Lc]. These building stones shape the foundation of what we call social media. He continued with asking:

But where does ‘media’ enter the picture? Is social media not in fact separated from media, and something solely produced and spread by social people?

I think that Chris is on to something here – this is why social media does not equal advertising, just as talking doesn’t equal broadcasting. The great thing with social media is how it is authentic. We find ourselves in a world where the digital life is very much identical with real life – there is just a keyboard in-between.

After the key act followed a number of 30 sec introductions by members of the audience, intended to stir up conversation. Sadly, many took this opportunity for throwing out a 30 sec sales pitch, which can only be blamed on them. I felt a little sad looking at the faces of the organisers. Cold beer and cold pizza followed, all in all a pleasant evening. Well done to Chris and Mashup*!

Tags  beer event mashup pizza Social Media Guru