Rage Against The Machine takes on X-Factor in the Russell Athletic viral

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Posted December 18 2009 By Benn

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It’s all about timing…
[youtube=http://www.youtube.com/watch?v=XpOK7EgUZtA]
Today we are going to have a quick example of bandwagon mixing.
Take one spoonful of an existing viral creator, you can choose any of those out there. You might decide on the well known Elf Yourself viral but today I’ve gone with Russell Athletic 80’s maker.
Then add a variable amount of celeb ... Read more

What is your SM-ROI?

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Posted December 14 2009 By Lexy

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Social Media, like most industries of today, is experiencing an increasing pressure for metrics and deliverables upon project completion. It is interesting to meet up and chat about how others do it. Measurement Camp is a public project that is open for anybody and which bring together quite a diverse group of people to discuss ... Read more

Over 50’s are twittering away!

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Posted December 11 2009 By Lexy

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Some still struggle to see the point of being on Twitter. Because how could a simple 140 character platform bring any sort of value whether for your personal social life or for an multinational organisation? Yet many others will say that their Twitter account is their claim to fame, others again will show how the ... Read more

WOMUK IAB event re paying for social media

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Posted December 11 2009 By Neoco

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Last Monday WOM UK organized another debate, this time the topic was whether social media should be paid for or not. They panel consisted of; Molly Flatt, President of WOM UK and WOM Evangelist at 1000 Heads; Kate Box, Head of Social Media Sales at Microsoft Advertising; Steve Filler, Commercial Director for Unruly Media and ... Read more

new team at neoco

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Posted December 7 2009 By Neoco

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A big Neoco welcome to Angie and Lexy who join our Creative Services team at Account Manager level.
Angelique ‘Angie‘ Smit
Joins us from the lovely land of Amsterdam, coming from Oberon Interactive. Her previous clients include; Google, Electronic Arts and Akzo Nobel.
Alexandra ‘Lexy‘ Hall
is joining from social media agency theDBMgroup. Previous clients include Vauxhall, Bodyform and ... Read more

Social Media MixMix!

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Posted December 3 2009 By Lexy

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Mashup* runs a series of industry networking events over at Monument. This time around the focus was on the ever-increasing social media sphere. The event kicked off with the Social Media Guru video – If you haven’t seen it yet, have a look, because it is really quite funny http://bit.ly/5Z2Hgc
The main act, Chris Thorpe ... Read more