Rosen press cut
On 8.30am Wednesday 7th October, Emmanuel Rosen talks about ‘The Anatomy of Buzz (Revisited)’, the newly updated version of his WOM guide which topped the bestseller lists in 2001 and became an instant international classic. Drawing on his own experiences in high tech as well as hundreds of interviews with consumers, researchers and marketing executives, Emmanuel will discuss proven techniques for stimulating buzz. It’s another morning session lasting until 10.30am at Ogilvy.
We have a few guest seats available for Neoco clients so do get in touch if you’d like to come along for FREE! You’d have to sit with Benn Achilleas (elected member of the Word of Mouth UK council) though heehee
Tags anatomy of buzz Benn Achilleas council Emmanuel Rosen Espresso WOMUK