Neoco

Word of mouth is an industry awash in rhetoric. Everyone’s got their piece to say about why consumer buzz is the lifeblood of brands, their golden rules and their do’s and don’ts. But there are far fewer practical examples of good WOM campaigns: the thinking behind them, the execution, and the results. Our free monthly Espresso Briefings – work in progress updates from leading practitioners – aim to redress the balance.

On 8.30am, Wednesday 28th October, Matt Morrison, Global Head of Digital for Porter Novelli, will present on Social network anaylsis: approach and case studies.

The presentation will be “work in progress” covering a brief background on social network analysis and how Porter Novelli have applied it to Facebook, Twitter and the blogosphere to identify clusters & cliques, and spread WOM through influencers, spreaders, and hubs.

Matt will talk about some of their other clients’ case studies (the good the bad and the ugly!) – notably the phone-around they ran for HP TSG – and some of PN’s experiments like OPML and their resulting learnings. By looking at how UK politicians, US congressmen, and the PR industry use Twitter, Matt will drill down into what makes a successful microblogging campaign. And he’ll share the knowledge, processes, and tools  that they use for gathering and processing data, like Perl scripts and Yahoo! Pipes.

Join us for the presentation, along with breakfast and networking until 10am, at Porter Novelli, 31 St Petersburgh, Place, London W2 4LA