Neoco

Just got an email re new Boots website. How impartial will the advice be? “I’ve got a cough – buy some new Beechams (which is currently 2-4-1)”??

More importantly for the brand is the lack of any social integration. Absolutely crazy. There is a tiny ‘Email a friend’ option. Which let’s face it, how many friends emails can you remember off the top of your head? Probably about the same amount of friends mobile numbers – not many. There was/ is a real opportunity to integrate some great social features as being ill is now a social broadcast – how many Facebook status say “I’m home unwell “? Boots could and can jump on this with some great integration.  As an employer I know I’d be happy to post a few remedies and links to an employees wall. I also have many friends who need encouragement to stop smoking – what about letting me share this content with them, or encouraging tweets, or even announcing I’m quitting (I don’t smoke BTW) via the Boots tools and getting loads of positive encouragement from my peers.  The list is nearly endless of the amount of ways this content can and should be socially integrated. Hopefully Boots or the agency behind it will wake up and small the social Lemsip.

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