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Posted October 30 2009 By Neoco
RUSSELL ATHLETIC TAKES CONSUMERS BACK TO THE 80s WITH NEW VIRAL
Legendary sportswear brand Russell Athletic celebrates its return to the UK with the launch of a fun viral experience that lets consumers be the star of their own retro movies – the‘80s-izer’. The site is now live at http://80s-izer.russellathletic.eu/
Created by Neoco and our friends at ... Read more
Just got an email re new Boots website. How impartial will the advice be? “I’ve got a cough – buy some new Beechams (which is currently 2-4-1)”??
More importantly for the brand is the lack of any social integration. Absolutely crazy. There is a tiny ‘Email a friend’ option. Which let’s face it, how many friends ... Read more
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Posted October 28 2009 By Benn
Hi, I was recently involved (via WOMUK) in bringing the great Emanuel Rosen to London to talk about his revision of the seminal classic The Anatomy of Buzz Revisited: Lessons in Word of Mouth Marketing. Read more about it here (including a slideshare).
Anyway, in all the excitement I totally forgot about the signed copy ... Read more
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Posted October 27 2009 By Neoco
Tomorrow the team will be at the latest WOMUK Espresso briefing. Why not come down. Many of our client’s enjoy these events due to Benn Achilleas’ involvement on WOMUK council. The info is below and just let Ben know if you want a ticket.
October Espresso Briefing: Global PR leaders Porter Novelli present their latest WOM ... Read more
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Posted October 9 2009 By Neoco
Yesterday morning’s inaugural WOM UK Thought Leaders event kicked off with a bang (or should that be a buzz…) with Emanuel Rosen’s fantastic presentation The Anatomy of Buzz Revisited: Lessons in Word of Mouth Marketing. Benn Achilleas (part of the WOMUK leadership council) invited down several clients to join 100 WOM practitioners, marketing agencies, ... Read more
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Posted October 1 2009 By Neoco
On 8.30am Wednesday 7th October, Emmanuel Rosen talks about ‘The Anatomy of Buzz (Revisited)’, the newly updated version of his WOM guide which topped the bestseller lists in 2001 and became an instant international classic. Drawing on his own experiences in high tech as well as hundreds of interviews with consumers, researchers and marketing ... Read more
Being a director at a digital agency I feel I have to continually look for new ways to use and interact with digital. A chance appeared recently at my wedding reception. As I’m not a fan of wedding DJs (never met a good one and they all make me cringe) so I sourced a digital ... Read more