Neoco

We’re so happy having won a pitch to deliver a rich digital campaign across social media for the new Wii survival horror game Cursed Mountain, published by Koch Media. The campaign features 10 short ‘night vision’ video clips featuring real people with real reactions as they play the game in ‘the dark’.

[youtube=http://www.youtube.com/watch?v=Yzzef5RE0Sw&feature=related]

The clips are being seeded in a 2 part campaign across key gaming, teen, student and video communities. Neoco have also secured a deal for high exposure across teen social network Refresh, with homepage takeover including MPUs, an integrated quiz section and email campaign.

Cursed Mountain is a terrifying survival horror game for Wii set in the rich and atmospheric world of mystical Tibet, backlit by the desolate icy peaks of the Himalayas. Cursed Mountain features a rich and comprehensive story while using the tools of fear and scare to immerse the player into the gameplay experience complete with unprecedented high quality graphics that push the Wii to it’s limits.

We’re super excited to be working with Koch on this and can’t wait to sit down and spend some serious time with this quality title.

You can also check out the website here.

Tags  adventure cursed mountain game koch launch Nintendo refresh release scary survival horror tibet Wii