The latest stats show Facebook now has over 250 million users. But the real story is about how the platform is maturing. Unlike that (disgusting to work on) Myspace, Facebook goes from strength to strength and some of the most recent campaigns are showing tremendous ROI in terms of reach and revenue (finally, eh!)
One of the age old gripes is about social media activity failing to deliver usable data or revenue.
This new campaign for Hed Kandi (music label) is based on fans getting the chance to play for the well-respected music label.
[youtube=http://www.youtube.com/watch?v=4UIWBFI8_Yk]
This is being backed up with a rich Facebook campaign where people can post their own video links, vote on others and encourage friends to vote for them.
Hed Kandi competition page
In terms of results, the competition is delivering a fantastic ROI with over 100,000 new fans joining and over 50,000 email addresses collected – that’s a 50% conversion rate (in case it was too early for your maths)!
Then there is Moby…
listen to Moby's new album, the more friends you invite, the more discount you get on purchase.
The new Moby album is available for fans to listen to in full – via a video/ audio stream. You can also purchase a CD or MP3 version. Here’s the cool part; for every friend that a user invites to listen to the free music (who then listens to the music), the original user gets discount on the CD or MP3. This encourages fans to share the music with as many people as possible, rewarding the stronger advocates and massively increasing exposure and sales of the music. This is what good social media is about. And it’s not just music that we could do this with – think of any media product, from music to movies to tv shows to books and beyond!