The Mountain, a small T-shirt manufacturer are having a bit of bother at the moment, although most would argue that a 2300% increase in sales is usually a good thing. After one seemingly innocent ironic review, hundreds of people have since posted similar reviews, with number of reviews now just over the 700 mark.
One user posted “I walked from my trailer to Wal-mart with the shirt on and was immediately approached by women.”
But unfortunately manufacturers don’t quite see the funny side and were quoted on the BBC saying “Not everyone can start out at the top and not everyone from our neck of the woods lives in a trailer or cruises Walmart to hook up.”
Quite… But not everyone has a Three Wolf Moon T-shirt!
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This is great example of a successful (although involuntary) seeding and viral campaign. Neoco help brands do this all the time to great effect. Look at the brand, product or service that needs promoting, then identify a niche that we can use to amplify the message.
Thanks to BBC
Tags amazon fad Funny How many girls numbers will you get while wearing this? Ironic moon shirt T-shirt Three Wolf Moon viral wolf