We LOVE Singstar on the Playstation. Get the drinks in, friends around and sing along to the original music video. Now Singstar are not stupid (although they seem deaf to some of my emails requesting songpacks) and they know their audience. They know the chances are that if you like your karaoke then you will ... Read more
A Marketing article from last week covered the new Deloitte report on media influencer on consumers. Unsurprisingly TV is listed as the most influential media for consumers. Even less surprising are the old school media people scoffing at online ‘scraping in’ at third place – after magazines. The sad fact is that a lot of ... Read more
The common assumption is that almost everything is cheaper online. Lower staffing and ‘bricks and mortar’ costs means savings made can be passed on to the consumer via deals and discounted RRP. There is no doubt that one of the biggest beneficiaries of this in recent years has been the Book industry. Since Amazon lead ... Read more
We’ve got 10+ iPhone/iPod applications in development right now – yee-haw! There’s some really exciting stuff going through our office right now. But we want more!
Not only are we offering a free brainstorm for all iPhone apps but we are looking for clients (new and old) to work with in developing apps for the emerging ... Read more
Much like the characters played by Jack Nicholson and Morgan Freeman in The Bucket List, most people have a set of experiences they hope to have during their lifetime. We’ve already seen two websites aimed at helping consumers track and realize those dreams—Eons and 43things—and recently one of our spotters alerted us to Diddit, a ... Read more
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Based—where else?—in Sweden, I LOVE IKEA is a new online marketplace for consumers looking to buy and sell secondhand IKEA furniture.
Buyers can search by region and city to find items nearby, or by category: bathroom, kitchen, office, etc. Product descriptions include the usual: photo, price and contact details, but are generally brief—after all, buyers can ... Read more
Make sure you catch the next WOMUK Espresso briefing in May as it’s gonna be a good one. Nielsen are hosting “Key Trends for Riding the Wave of Social Media”.
Some of the Neoco team will be down (well our director Benn Achilleas is part of the leadership committee) so let us know if you want ... Read more