Singstar Euro Anthems was released without most of the audience knowing
We LOVE Singstar on the Playstation. Get the drinks in, friends around and sing along to the original music video. Now Singstar are not stupid (although they seem deaf to some of my emails requesting songpacks) and they know their audience. They know the chances are that if you like your karaoke then you will likely be in to your Eurovision. So, with great delight to fans and in a very smooth move, Singstar released the Euro Anthems pack with a collection of hits from previous Eurovision winners. Spot on. I promise you this would have been downloaded within seconds at my house… If we’d have known.
Sing-along with Singstar
The problem is that I’ve only just received the email telling me the pack is live and ready for my Eurovision party… would that be the one that happened over 6 days ago? What an awful mistake to make. All marketing relies on understanding your audience and timing communications. Despite all my love for their brand and the games this gets a big thumbs down from us – and likely their Financial Director too! Give us a call guys and we’ll hook you up with an email campaign that works.
Tags bad email Euro Anthems Eurovision How fit was the bird from No Limit karaoke late Lucky Voice marketing missed opportunity Playstation PS2 PS3 Singstar