Vimeo adds the extra touch

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Posted By Neoco

I’m sure most of you in UK are familiar with the “Let it shine” Honda advert currently being aired on TV. However Honda and Vimeo obviously thought they could go that one better.

Smiles all round?

Watch the video – Let it shine

If anything this is an amazing spectacle that makes you smile. Alongside this though, Honda have chosen to do this with Vimeo over YouTube. The quality of the experience is something that I would definitely like to see more of, I know I’m hoping that raising the bar will set the standard.

The extra content that you get from going online really shows here, and here at Neoco we always like to see creativity, especially within the digital space!

Thanks to Averblog

Tags animation Car Desert Desert Light Energy saving Honda Honda Insight insight Let it shine Light Lightshow The best traffic jam you've ever been stuck in? This little light of mine

benn

Honda guy: “Well, we’ve got a hundred thousand unsold cars sitting out there… if only we could use them some way…”
Ad guy: “Let’s put them in an advert!”
Honda guy: “Great!”

Neoco