I’m sure most of you in UK are familiar with the “Let it shine” Honda advert currently being aired on TV. However Honda and Vimeo obviously thought they could go that one better.
Watch the video – Let it shine
If anything this is an amazing spectacle that makes you smile. Alongside this though, Honda have chosen ... Read more
We attended a really interesting presentation a couple of weeks ago by Paul Austin of multi-disciplinary design consultancy Madethought. It may have been a while back, but is worth mentioning nonetheless since there was some really inspiring work shown here which went hand in hand with some (naturally) amazing typography. The eclectic mix included some ... Read more
Flash mobs are no new thing, and are a child of Web 2.0, however recently, brands have started using it to promote its own products and services. The most famous in the UK being the T-mobile advert in Liverpool Street.
[youtube=http://www.youtube.com/watch?v=VQ3d3KigPQM&color1=0xb1b1b1&color2=0xcfcfcf&hl=nl&feature=player_embedded&fs=1]
The TV Ad complimented the web aspect, but was really only a teaser for the full ... Read more
SNIF doggy pic
Dogs can wear a tag to help their owners make new friends; now pet owners can return the favour by using Dogtree, a social networking site designed especially for dogs.
Australian Dogtree is a free service that aims to help dog owners find playmates and walking friends for their canine companions. To search ... Read more
In The Netherlands, IKEA has launched a nice online campaign to promote its kitchens and drive loyalty as well as new customer acquisitions.
Those who bought an IKEA kitchen are invited to share their setup and help building a “virtual” but “real” kitchens gallery. But you don’t contribute just for the sake of or, better, to ... Read more
Not so long ago, I was still a grubby student studying Advertising and Marketing Comms at Bournemouth University. Innocent was a brand we’d all use to demonstrate our conceptual understanding time and time again. The only explanation for this I can think of is that, as a bunch of lively late-teens, we had a close ... Read more