Readers of the Neoco blog will know we have a lot of time for what Coke have been doing over the last few years – covered pretty well in a previous post about trans-media story telling. Well here they come again with a take on Coke-time at the park. While it’s hard for us in Blighty (England) to fully identify with (today’s weather is mostly cloudy and 50F) it is very easy to engage with.
Coke are fast creating a sense of animation that is there ‘own’ and this style can become as instantly identifiable as other elements of their brand. Unfortunately, I can only find a pretty poor YouTube version of the SuperBowl advert.
[youtube=http://www.youtube.com/watch?v=NJy1aG-_3LU]
I have a got a high res version at Neoco which I’ve converted to an iPhone friendly mp4 for . Click here if you want to download this version – it’s well worth it.
As in the previous post regarding Coke though, the direction remains extremely child friendly and something cynical inside me still can’t help but feel this is a resourceful way to get around the whole ‘marketing high sugar/ fat products to children’ issue.
Tags advert animation children coke creatures cynical download I'm a Pepsi man myself iPhone picnic storytelling superbowl trans-media version