New viral launches for Mini which is a parody of all things viral. It’s small and fun but well worth a look – just like Mini!
[youtube=http://www.youtube.com/watch?v=8HUmrDa5PPE&]
Nike troupe website goes live – can you dance?
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Posted March 29 2009 By Benn
If you are loving the dance revival (America’s Best Dance Crew anyone?) right now and the high style footwear of urban/ street hip-hop vibe then here’s a site that you can spend some time drooling on. Troupe Battle is a website that celebrates a shoe designed for Hip-Hop.
You can decide the role you want to ... Read more
Amazon trade gift cards for used video games
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Posted March 26 2009 By Benn
In these budget-minded times, companies aplenty have begun offering cash or trade-ins in exchange for unwanted electronics, gift cards and gold. Now, from none other than Amazon, comes a program to offer gift cards in exchange for second-hand video games.
To be eligible, games must be in good condition and include the original manual, cover art ... Read more
Coffee chains take the battle to the home
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Posted March 23 2009 By Benn
Interesting article in Marketing that talks about the slagging match brewing (pun intended) in the coffee world with Costa making the most of a Starbucks spillage (less effective pun also intended). Whilst the recession has stalled maturity in the coffee market, leaders still point to YOY growth of 2% upwards.
You can read the whole article ... Read more
New team member: Account Manager Jody Minton
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Posted March 19 2009 By Neoco
Neoco are really happy to announce a period of recruitment in this time of global economic downturn – we like to buck the trend! Jody Minton is new to our Account team and comes with a prestigous agency background including Stream\TBWA & Tequila, working on large pan-Euro projects with clients including Adidas, Nissan, Playstation, Masterfoods ... Read more
Readers of the Neoco blog will know we have a lot of time for what Coke have been doing over the last few years – covered pretty well in a previous post about trans-media story telling. Well here they come again with a take on Coke-time at the park. While it’s hard for us in ... Read more
I think one of the brands that uses interactive in a really wise way lately is Comcast. The awareness they’ve gotten since their 2005 fantastic Comcastic (not online anymore?) and other pieces like Tripleslanguage has made the brand being known even in places where Comcast services are not available, so i’m always kind of expectant ... Read more
“I believe that the correct punishment should be one year in prison and that is what I am requesting that the district court hand down in this case,” prosecutor Haakan Roswall told the court.
The four men, who deny the charge, have been charged with earning at least 1.2m kroner (104,000 euros) by facilitating copyright infringement.
The film, music and video games industries are seeking about 117m kronor (10.1m euros) in damages and interest for losses incurred from tens of millions of illegal downloads facilitated by the site.
Prosecutors will sum up in the case later on Monday, while the defence is scheduled to give its closing arguments on Tuesday. A decision in the case is expected to take a few more weeks.
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Prosecutors in the trial against the four men who run the file-sharing site The Pirate Bay have called for a one-year prison sentence to be imposed.
Frederik Neij, Carl Lundstom, Peter Sunde and Gottfrid Warg are accused of promoting copyright infringement.
The Pirate Bay hosts thousands of links to so-called torrent files, which allow for movies, TV ... Read more
Get Paid and Find an Audience for Your Content with Triond
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Posted March 2 2009 By Benn
Bloggers are always in search of ways to monetize their content. A lot of us blog for love of the art form, but many of us would also love to be able to figure out how to get a return on our time investment.
Although content is king, making money requires a wide readership and targeted ... Read more
Obama's digital agency hired in fight against Royal Mail privatisation
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Posted March 2 2009 By Benn
The digital agency behind Barak Obama’s online election campaign, Blue State Digital, has been appointed by the Communication Workers Union to help it in the fight against the privatisation of Royal Mail.
Blue State Digital is developing campaign elements that it hopes will help persuade the government to reverse its plans to partially privatise the public ... Read more