It sounds like something out of one of my old uni sketchbooks. How can Cadbury boost sales of everyone’s favourite chocolate egg this year? I know, street installations! Yes, in bus stops, brilliant! Then bored commuters can interact with the brand on a new level with cutting edge touch screen technology – how can they resist, with nothing better to do other than wait for the number 68 to turn up? No one’s ever done it before, it’s a sure fire winner!
‘But what about budget?’ your tutor would interlude, ‘what about vandalism?’ I don’t have to care about that stuff, I’m a student, its theoretical (and looks very pretty in my sketchbook!)
Saatchi & Saatchi however have unbelievably put this in to practice by transforming a number of bus shelters over the country into interactive touch games, where players must splat as many eggs as possible in an attempt to rack up a high score.
You can find your nearest crème egg stop via their website, and imagine my excitement when I discovered that a number had sprung up around our Soho office, the closest being on New Oxford Street – I had to go and see this for myself.
So here’s the stop in all its glory:
Yes I know: thank-you Google maps, it is just an ordinary bus stop. I took the above photographic evidence solely to document my disappointment. Perhaps the vandals got there before me, or maybe Google’s just lying? I’m not sure.
If anyone’s actually interested in seeing what it should have looked like, the fun has been documented:
[youtube=http://www.youtube.com/watch?v=z1U1OM5UsLA&eurl=http://www.cremeegg.co.uk/]
Shame I couldn’t find one, but nevertheless this is a really brilliant idea. We’ve done some innovative digital installation projects over the years and they are a great way to engage audiences. I hope it pays off for Cadbury’s and S&S. If anyone comes across a functioning game at a London bus stop, let me know!
Tags bus shelter bus stops Cadbury chocolate commuters creme egg game goo google maps how do you do it? I suck out the middle installations interactive Saatchi & Saatchi splat touch screen vandalism YouTube