A recent survey by Lightspeed Research and the IAB UK has found that consumers are most receptive to online ads whilst researching and shopping.
The research found that consumers believe they are most likely to pay attention to ads from the early evening onwards, particularly if they are engaged in social networking ... Read more
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Posted February 27 2009 By Benn
http://ping.fm/xqAZ5 – an interesting report by Immediate Future (hi Katy) about the impact of online conversation on the Interbrand Top 100 global brand survey. This compliments Neoco’s new service of online conversation monitoring.
It is increasingly clear that the level of a brand’s engagement with the ever growing online community is beginning to have a direct ... Read more
http://ping.fm/fNXco – we are now offering a selection of digital marketing workshops and seminars to clients (brands and other agencies).
We often get clients asking us about all these different channels and the best way to communicate across them. Good news is that we are going to start running workshops and training days to ... Read more
Yay! Neoco hit the big 100 on Twitter updates… keep watching people as it’s going to get a lot fast from here
Stuck for something to eat? http://thisiswhyyourefat.com/ one person’s website collection of the fattest foods on the planet, from chocolate covered bacon through to a heart-stopping 1170% of you daily recommend intake of cholesterol per serving! I love the fact you can RSS feed this but the owner should of called it ‘fat feed’ ... Read more
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Posted February 27 2009 By Benn
Following on from our popular blog series on Tube ads, here we see a crashed video display unit. The really interesting thing about this was that more people were looking at the crash screen than the working model before it. The problem for Intel is that their logo and name was the only one in ... Read more
Testing, testing… syndicating all updates via http://ping.fm – One update to rule them all!
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Posted February 19 2009 By Alex
Every now and then something happens to remind me of the power of the Internet and why I love it. The latest came in early February this year when the celebrity gossip website TMZ published a recording of Christian Bale throwing a bit of a strop on the set of his new movie, Terminator Salvation. ... Read more
It sounds like something out of one of my old uni sketchbooks. How can Cadbury boost sales of everyone’s favourite chocolate egg this year? I know, street installations! Yes, in bus stops, brilliant! Then bored commuters can interact with the brand on a new level with cutting edge touch screen technology – how can they ... Read more
As reported in January’s New Media Age, Virgin Atlantic are preparing for the soft launch of their new travel portal “Vtravelled”. According to the article, the community site will aim to recruit 2 million founding members between the soft launch date (end of Feb) and the rollout in June – an ambitious target.
The site ... Read more