Neoco

The TV ads that get us talking?

I set out to write a blog post singing the virtues of a recent TV ad; the Barclaycard “Waterslide” advert. The problem with writing about this sort of things is always finding an angle; do I actually have anything interesting to say on this?  It’s harder than it sounds. I started off this post with the thought “what makes a great TV advert?” A quick search on Google rapidly changed the direction into “what makes a rubbish website?”

The truth is, I’m not 100% sure what makes a good TV advert. So, what do other people think? Typing “what makes a good tv advert” into Google brings up wiki.answers.com as the first entry. Its suggestion is (in its entirety; I haven’t cut anything):

“It has to be eye-catching and snappy. It could use slogans, logos, music and motos.”

So much for an answer. I particularly like the use of the word “could”.  I could write a worse answer than this, but it’s hard work:

“It has to be good. It may involve moving pictures and sound.”

And suddenly I forget why I’m even looking for an answer to the question, so incensed am I by the utter pointlessness of this “wiki” answer site.  The problem with the Internet at the moment is the sheer volume of rubbish generated by people, seemingly for the point of saying “something” (I think you can unfortunately take this blog post as a second example!) Rubbish websites, it seems, are more prevalent, and easier to spot, than excellent TV ads!

So getting back to the original point; the Barclaycard advert is good. Possibly because it’s eye-catching and snappy, and uses slogans, logos, music and motos! See for yourself.

[youtube=http://www.youtube.com/watch?v=mQ1PeXPNCrM]

Tags  adverts Barclaycard Barclays Google pointless tv Waterslide wiki.answers.com Wikipedia