Neoco to deliver on Digital Marketing strategy for Southbank Centre into 2009
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Posted By Benn
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Neoco have won a four-way pitch to deliver digital strategy, marketing campaigns and social networking presence for Southbank Centre. The project begins immediately and runs in to 2009, working alongside the existing Southbank Centre marketing team.
The work will see Neoco working on several projects every month for the world-renowned arts centre implementing new and innovative digital solutions as a way to communicate Southbank Centre’s vast programme of events amd exhibitions. In addition to the overall digital strategy, key events and exhibitions at Southbank Centre will benefit from unique campaigns to promote them. These ‘one-off’ campaigns will range from YouTube video challenges, interactive digital installations (to capitalise on the 21-acre site), social networking widgets, mobile applications and much more.
“Neoco have demonstrated an excellent understanding of our brand and of the key opportunities afforded by hosting some of the world’s greatest artistic events. They have the capability to deliver on both digital marketing strategy and execution – we are excited to be working with them,” said Rishi Coupland, Marketing Services Manager, Southbank Centre.
About Southbank Centre
Southbank Centre is the UK’s largest arts centre, occupying a 21-acre site that sits in the midst of London’s most vibrant cultural quarter on the South Bank of the Thames. The site has an extraordinary creative and architectural history stretching back to the 1951 Festival of Britain. Southbank Centre is home to the Royal Festival Hall, Queen Elizabeth Hall, Purcell Room and The Hayward as well as The Saison Poetry Library and the Arts Council Collection. The Royal Festival Hall reopened in June 2007 following the major refurbishment of the Hall and redevelopment of the surrounding area and facilities.
Tags Arts Council campaigns Digital Events exhibition I liked the Wizard of Oz show installation marketing mobile neoco pitch promotion Purcell Room Queen Elizabeth Hall Royal Festival Hall Southbank Centre strategy The Hayward Waterloo