Neoco

This design would never work in print - so why should it work online?

It’s an odd thing – that the venerable Design Week should display catastrophic design as exampled by its own web site.

Yes, I know we should be used to ‘odd’ things. Like believing the design industry would come together with one voice and say ‘no’ to free pitching and/or having done so actually enact it. Or, expecting to win a Design Week Award when you’re not one of the judges – but I digress.

Design Week has for years paraded itself as a venerable voice piece for the creative industries – graphic designers, interior designers, product designers and alike – clearly this has not extended to web designers. Simply put, the Design Week layout is a cacophony of rubbish. Please somebody tell me where to look first.

Many years ago, there was an expression which in deed was a belief; ‘no white space’. It was an archaic doctrine carved out of an ethos that space was money – so fill it up! Mainly demonstrated with ads and of course before colour magazines and newspapers. Subsequently, the battle for visual hierarchy was designed around type size and layout and in an odd way, whilst busy, was at least readable. However, ‘no white space’ on DW web site means a jumble of differing text, boxes of confused information, masses of jarring colour, various moving objects and neon-type flashes.

Maybe I’ve missed the point? Is it an attempt at the perfect example of extremely bad web design? Ah! I see. Forgive me for being misguided.

Don’t believe me? Click onto Design Week, whenever you like – go on. It makes no difference when. It’s rubbish now and most likely will be later.

Come on Design Week, lead the way – design well not design weak.

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Oops… no profile set up for Carl yet. So credit for this post goes here:
Thanks to Neoco’s Senior Brand Strategist Carl Sims (profile coming soon mate!)

Tags  bad website Carl Sims Centaur Media crap design Creative Review Design Week Design Week Award they've always hated online people anyway weak design website