This week, Neoco attended a WOMUK Expresso Briefing about why marketing should now be aimed at finding and engaging the “adfluentials”. The starting point of the discussion was a consideration of effective marketing in an environment where the brand-consumer relationship is increasingly complex. For one thing people are discerning between products and services with reference ... Read more
It’s an odd thing – that the venerable Design Week should display catastrophic design as exampled by its own web site.
Yes, I know we should be used to ‘odd’ things. Like believing the design industry would come together with one voice and say ‘no’ to free pitching and/or having done so actually enact it. ... Read more
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Posted October 13 2008 By Benn
Online communities are not social networks. Social networks are not online communities. Bold statement. Let’s break it down a little further to explain. Everyone would accept Facebook as an example of a strong social network. Looking at Facebook, we can see it is all about ‘me’. Facebook for me is about my details, my friends, ... Read more
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Posted October 9 2008 By Benn
Part of the service we provide to our clients are opinion and thought leader articles. After a period of time we make these live for the public. Coming soon is an article about the difference between social networks and online communities – as people often confuse these very different models. In the meantime, enjoy the ... Read more
I recently stumbed upon a site that does one simple job – it takes an image and then produces a representation of this image by simply writing words on a page. My explanation is clearly rubbish, so here’s what it does, straight from the horses mouth:
Textorizer takes a raster image in a format such as ... Read more
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Posted October 2 2008 By Benn
Neoco have won a four-way pitch to deliver digital strategy, marketing campaigns and social networking presence for Southbank Centre. The project begins immediately and runs in to 2009, working alongside the existing Southbank Centre marketing team.
The work will see Neoco working on several projects every month for the world-renowned arts ... Read more