YouTube is about to get clever with the addition of video annotations. These are a new way to add interactive elements to your videos. Add background information, create stories with multiple possible endings or link to related content. You control what they say, where they appear, when and for how long.
The possibilities are endless, and could open up a whole new set of opportunities for viral marketing. Check out the instructional video, or check out the example below:
[youtube=http://uk.youtube.com/watch?v=CYlUcXs5xGQ&feature=iv]
Tags annotations card trick digital marketing evolving instructional interactive marketing opportunities video viral YouTube
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