Neoco

Benn will be at WOM UK’s next Espresso Briefing on Wednesday 30th July from 8.30am until 10.00am. This session will look at how to use social networks and online communities to amplify Word of Mouth, and will be held at One Alfred Place, London, WC1E 7EB.

As a member of WOM UK, Neoco client’s can get in for free with us, and our friends can get discounted rates – so make sure you let Benn know if you would like to come along by posting a comment or emailing him directly.

The briefing will look at one of the hottest issues in marketing at the moment – how brands take part in social networks and online communities. Using examples from the US and Europe, the session will help to identify when it’s right to join in social networks and when a brand should build its own community. The briefing will show the benefits different organisations have had from engaging through social networks and online communities, how they can help engage customers and, critically, who they build advocacy and amplify word of mouth.

Tags  advocacy communities discounted rates event Expresso Briefing marketing social networks WOM-UK word of mouth