Google has been named as the UK’s top consumer brand in a recent survey commissioned by the Superbrands Council. Stephen Cheliotis, chairman of the Superbrands Council said that “it is clear that Google is the brand that people value at work and in their personal lives.”
The Superbrands Council compiled a list of more than 1,000 brands according to quality, reliability and distinctiveness, which were passed on 2,200 consumers to rate.
The top 10 were as follows:
1. Google
2. Microsoft
3. Mercedes-Benz
4. BBC
5. British Airways
6. Royal Doulton
7. BMW
8. Bosch
9. Nike
10. Sony
Interestingly, not one supermarket made it into the top 100. Compared to the 2007 survey, Asda dropped 253 places, Tesco 230 and Sainsbury’s 194 places. Confidence has obviously been lost through rising food prices, and it is likely that as these continue to rise, supermarkets will come under further scrutiny. However, it wasn’t bad news for all supermarkets, as Marks & Spencer was voted into the top 20.
Tags 2008 brands consumers council favourite Google Marks & Spencer Microsoft Mercedez-Benz superbrands supermarket top 10